In 1984, the year of Orwell’s anti-Utopia, Thomas Meyer, a Swiss in his early twenties, imagined a Desigual future in which dressing differently would not be so expensive. He began to offer bold and original clothing of quality at accessible prices.
At the beginning, he owned a second hand clothes shop in Barcelona, then opened another; he has been in the trade since he was 17, he says Business was good, but Thomas didn’t really know what to do with the tons of jeans he had in stock. So he had the idea to make jackets out of them which became the basis for one of the label’s founding elements, fabric patchworks.
It was Desigual’s first step; the label’s first logo was a boy and a girl, naked, to show that the world is open, that anything is possible. Since 2002, the nude couple has been replaced by the name of the brand with a symbolically reversed S, but Thomas says that they have gone on a cruise and maybe one day they’ll come back to see us.
Then desigual did a deal with Disney and that was a massive success Jackets with Mickey, Minnie, Donald and Pluto on them sold like hot cakes, it was new, fresh sparkling and full of humour and it held the seeds of Desigual founding element number two all over prints, all directions, on the outside, of course, but also on the inside, because you also wear clothes for yourself.
We see this life from a different angle, we are not equal, and we want to show it to the whole World.